#FreshStart – Online Marketing 2016
The internet offers the most affordable option for your online marketing needs allowing you to compete equally; both SMEs and corporate companies. With many options available on the internet for your online marking, having a well-designed website with correct and up-to-date information will give your business the up hand against your competitors.
Talk to our online marketing team at Image Quest Graphics for advice on where to start with your online marketing. We offer website design services from basic website, dynamic website (content management system) and e-commerce website to sell your product or services online.
Cost Effective Way Of Building Your Brand
1. Custom Calendars Build Your Brand, both Internally and Externally
When your company’s calendar is staring clients in the face day after day, they’re bound to notice your logo and your slogan. How is that helpful? Well, let’s say that I had never heard of your company prior to receiving your promotional calendar and I chose to display it in my office or in my home. After I’ve glanced at the calendar every single day for a few weeks, I’m probably going to remember what your logo looks like (and what your slogan is) even if the customized calendar or weekly planner isn’t in front of me…and the next time I hear someone say your company name or ask about the services your company provides, I’ll be able to rattle off your name! Not to mention, if I end up needing the services you offer then I’ll be sure to remember you and to trust you because you were generous enough to give me a beautiful calendar (perhaps the Motivations Appointment Calendar pictured at the tippy top of this blog post).
Think of custom calendars as a personal recommendation. If a customer has your company calendar displayed in his or her office that means your brand is being endorsed by that person. So, anyone who walks into your customer’s office can clearly see that he or she has an established relationship with your company! (And trust me that means something!)
Brand-building works for internal customers as well. Employees and/or co-workers may already recognize their company’s logo and slogan, but they may not know the corporate address or have important extensions memorized! It’s beneficial to reinforce your brand to co-workers or employees as well – after all, they are representing that brand every day by working for the company. Plus, calendars are excellent ways to communicate important company dates or events. If each one of your employees has a company calendar or a day planner on their desks, then they’ll have no excuse to miss that big meeting you told them about a few weeks back!
2. Custom Calendars are Cost-Effective
Calendars and pocket planners are much more affordable than newspaper, radio, or television advertising – and they last longer. What if people flip past your ad in the local newspaper? And sure, a TV ad is interactive and engaging, but what happens if people push the mute button or get up to go to the bathroom and your message doesn’t reach its full potential? The difference between other advertisements and custom printed calendars is that people actually want to see them every day – otherwise they wouldn’t hang them on the walls or put them in their purses/pockets. Calendars may not be as exciting as commercials, but they are proven effective time and time again…and you just can’t beat the price!
So, instead of pumping all of those precious marketing Shillings into less effective (and more expensive) advertising methods consider purchasing promotional calendars and/or custom day planners for your advertising campaigns. Click over to the Image Quest Graphics Portfolio website to see all of the personalized calendars and other products you can choose from, and please contact us if you need help selecting one! You can reach Image Quest Graphics by calling Tel : 020 8096821, 2658630, Cell : 0719 778603, by emailing firstname.lastname@example.org, by responding to our Twitter or Facebook accounts, or by replying to this blog post!